An enterprise-class Web site means business—a site that has a job to do, new business to acquire or revenue to earn and performs as a distinct business unit. I’ve directed and developed several Web sites that represented an online business or service, including the concept, the user experience, and the Web technology platform best suited for the site’s requirements.

Key issues to consider and resolve: “What do you want this Web site to do?” “Who is going to be coming to this Web site and what do they want to do or accomplish?” “What do you need to provide so your end users can have a great, rewarding experience?”