swing both ways. I can design and program, although I’m much better at the design part. Plus, I’m a writer, and story teller which means I’m a visual thinker and approach projects from a “storyboard” perspective. Web sites are like screen plays to me, requiring a “plot,” dialogue and staging.
The plot being, “What is this Web site about…” Will the lone user overcome the clutter of information and features to accomplish their task or goal?
The dialogue is the narrative and often overlooked in good Web site design. To me a Web site must have a “voice” and characters that narrate information—talk to the user.
The staging is the page design and navigation. Good creative writers anticipate the reader’s interests and know when to cut a scene short and get to the chase.
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