Retail user experience design demands both a branded look and feel for the consumer-facing pages and an easy-to-use interface that allows the consumer to interact with the retailer's products and services. An often overlooked aspect of a retail design is the back-end "administrative" interface that allows a retail dealer to customize their own Web site, adding promotions, and special services. This administrative user experience must also provide a simple, easy-to-use set of features, in addition to detailed help screens, and a convenient support system.

A great user experience for retail Web sites and applications translates into a positive branding association with the retailer—matching the positive branding of their products and services.