User experiences with media applications requires not only excellent user interface design and content navigation, but also an entertainment and engagement experience. The viewer or reader must be able to find content of interest and easily navigate through the entire offering. An intelligent and robust information architecture design anticipates ad-hoc collections of content based upon "topics" and must include social media capabilities—users are constantly sharing and collecting content.

I recently designed a news media iPad app, newZpad that integrated video and articles from multiple content providers into one simple interface that used a "topic and follow" interface.