User experiences with mobile applications requires not only excellent, precise user interface design and content navigation, but also an informational, entertainment and engagement experience. The viewer or reader must be able to find quickly the content they want and easily navigate through the entire offering. An intelligent and robust information architecture design anticipates ad-hoc collections of content based upon "topics" and must include social media capabilities—users are constantly sharing and collecting content.

I recently designed a news media iPad and iPhone app, newZpad that integrated video and articles from multiple content providers into one simple interface that used a "topic and follow" interface.