I have worked with major corporate brands such as Ford Motor Company and have developed branding for new startups.
For Athena Feminine Technologies I research products for feminine urinary incontinence, reviewed their branding, color palettes, imagery, and typography. After reviews with management we settled on the purple color theme base on this color research: http://www.bourncreative.com/meaning-of-the-color-purple/
Branding and Logos
For AKiiRA Media Systems I worked with a top graphic designer, Chip Sheehan to develop a brand identity that evoke “intelligent media.” Our technology used advanced machine learning to analyze and summarize both video and text content while extracting intelligent meta data.
Designing a brand identity requires market research, target market research, customer research, pattern libraries, typography selection, and palette design. A brand identity design evolves into a style guide.
We settled on the color orange because it is associated with joy, warmth, heat, sunshine, enthusiasm, creativity, success, encouragement, change, determination, health, stimulation, happiness, fun, enjoyment, balance, sexuality, freedom, expression, and fascination.
Here is the link to the color orange: http://www.bourncreative.com/meaning-of-the-color-orange/
Branding, Logos and Identity