The Gene Trust mulitmedia movies were first produced for DNA Sciences as recruitment pieces designed to appeal to people with various genetics-based diseases and conditions.

The movies were made available on the DNA.com Web site and as free recuitment links on advocacy sites for diseases such as breast cancer, colon cancer, diabetes, etc..

These movies were first produced without music or voice narration, so we added sound tracks to enhance the message.

The Gene Trust Project requried that we recruite volunteers who provided their personal genetic samples for studies into the causes of genetics-based diseases and conditions. To that end, these movies were often cited has influencial to our volunteers' decision to join the Gene Trust.